An infrastructure-led CPG studio

Brands native to
agent-driven procurement.

We build, back, and distribute the next ten.

2,200+
Vendor network
13,000+
Wholesale buyers
50
States serviced
$990B
Category we serve

Every other CPG studio competes on capital and celebrity. We compete on infrastructure.

01Brand Partners

One brand announced. More in the pipeline.

External · Signed

Kool King

Sri Lankan king coconut water from Mohamed Moretta + Robert "Kool" Bell (Kool & the Gang).

Functional beverageQ2 '26
Pipeline · Under NDA

+6 brands

Categories span functional beverage, specialty dairy, meat, produce, and promo products.

Multi-category2026
Open

Your brand here.

Working capital + infrastructure + distribution from day one.

Apply now
02Our Approach

Capital is table stakes. Infrastructure is the edge.

Every brand we back inherits the entire stack on day one — the same stack BoxNCase spent three years building to move a billion dollars of specialty food across the country.

01

Identity

Canonical product identity on day one through BSIN — our ASIN for wholesale.

02

Distribution

Cold chain to all 50 states. 13,000 wholesale buyers already onboarded.

03

Agent rails

UCP Gateway exposes your catalog to AI procurement agents.

04

Brand kit

AI-generated product photography, packaging mocks, social assets — week one.

05

PR engine

Sophia runs daily submissions across trade pubs and major consumer media.

06

Capital

Checks written directly when the fit is right, or structured partnerships.

03Proof

The rails already work.

Before Paumanok existed, BoxNCase infrastructure was making other brands explode.

2024
Isigny Sainte-Mère
French butter went viral. PEOPLE Magazine covered it. We handled the national demand surge.
2024
Saratoga Spring Water
Glass-bottle premium water exploded on social. We built the cold chain.
2024
Monty's Vegan
Refrigerated plant-based dairy went viral. We shipped nationwide.
2025
SpaceX Starbase
Specialty food supply to Starbase campus cafeteria.
2026
Kool & the Gang
Rock and Roll Hall of Fame brand chose us over every capital-led alternative.
04Who We Are

Built by operators.

Founder
Surya Singh
Built BoxNCase from zero to $1M ARR and 2,200 vendors. Columbia Business School. Ex-Walmart eCommerce engineering. Based in Commack, NY.
BootstrappedTechnical founderOperator
Network
The extended team.
Deep relationships across the CPG industry, farm-to-grocer distribution networks, and the Manhattan, Miami, and Silicon Valley venture communities.
DistributionCapitalCreative

The next ten brands.
Paumanok originates.